Interview with Renda Rahmi: the Latest Trends People Need to Keep Their Eyes on about Blockchain-Based Payments
Written by : Renda Rahmi
Team Spotlight & Power Hour Episode 16 features Renda Rahmi — Vice President Marketing at WadzPay.
Hear from her on what is coming next for WadzPay and her thoughts about the latest trends that people need to keep their eyes on about blockchain-based payments.
Head over to our Youtube Channel to listen to her insights.
Tell me how you got started in your career. And what makes you passionate about being a marketer in a blockchain space?
I started my career with a marketing background; I have worked in different industries, B2B and B2C, fashion and lifestyle, FMCG, and technology. I grew fond of the tech industry over the past several years and now I work in the blockchain payments space. I find blockchain technology very interesting, and in the future, as payment innovation evolves, it will become more effective.
Perhaps run us through what a day in the life of WadzPay’s Vice President — Marketing and the team?
I always start my week by prioritizing deadlines & monitoring pending tasks within my team, solving bottlenecks — how to make us work as a team efficiently and how to achieve it together, whether its duties for the internal team or external department.
An excellent start to the day; I will say I go to the gym at 6:00AM for two hours. After that, I focus on mine and my teams’ goals. I would like to ensure we achieve all our tasks before any deadlines, even if there is a bottleneck; we work together to source the problem solver for each issue we are facing.
Startup life is challenging, yet rewarding at the same time. It allows us to be creative and test the water to see what works, and what does not; as the blockchain industry is relatively new, we always need to ensure what we are doing is in line with regulatory requirements.
What is the most valuable lesson you have learned about being a marketer in the blockchain sector, especially in payments?
I found that during my day-to-day, when it comes to payment, KYC, the security, and privacy of our customers are priority. Blockchain offers us plenty of benefits, from fraud prevention and flexibility to security. As you are aware, when we pay for a product or service, and transact, we may be insecure in regard to the safety of our data.
As blockchain marketers, on the other hand, we must educate the mass market about blockchain technology, especially the perception regarding crypto; blockchain technology, despite common misconception, is not just about crypto. It can be applied to different sectors. The challenge for blockchain marketers these days is to educate and convey a message that there is significant benefit behind blockchain technology-based, especially in payment sectors, such as cheaper fees, real-time transfer & security — and it must come hand in hand in order for us to deliver excellent service.
Tell us your weekend habit and what is one thing most people don’t know about you.
At the weekend, I always spare time to recharge. I love quality time with myself, going to the beach, SPA or anywhere nice by myself to reconnect. It is crucial to spend spare time alone, to assess what thoughts you may have and then when you go back to work when the week starts, you can give 100% to your professional life.
What do you envision about the current campaign “WadzPay Moments”? What impact are you trying to bring?
Basically, payment is part of our daily basis; you cannot miss a day without transacting, which means payment transactions can hold sentimental value. For example, if you are a student, you have been saving your pocket money to go to that concert. Or remember, on the day you purchase your first house, the first car, it brings a joyful sense of satisfaction and validation for yourself.
We want to tie the WadzPay moments campaign to every special & sentimental moment in our lives that not every transaction is materialized but can also be sentimental.
What is the latest trend people need to keep their eyes on about blockchain-based payment?
As you are aware, we are moving forward with digital currencies. Some countries plan to have digital currency for their central bank, the concept of NFT as well; these are the trends that we need to watch; they will be evolving in the future. We might have something else, and maybe it’s not NFT but similar to that concept. So we own everything digital.
Please tell us what excitement you look forward to as a marketer in WadzPay.
I’m looking forward to the innovation for WadzPay and the industry itself; when the ecosystem grows right and the environment improves, we can see how those improvements will impact us daily. I think it would be fascinating to see how we deal with these changes in the future.
What have you done earlier if you could start your career in the blockchain space a long time back?
I would like to understand digital currency better and how investments can also involve; which I find very interesting. If I knew that in the beginning, it would be a greater deal for my current carrier now.
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WadzPay is an interoperable blockchain-based payments ecosystem. The company was founded in 2018 in Singapore and currently operates in South East Asia, South Asia, the Middle East, and Africa.
WadzPay saw the potential for CBDC and Digital Assets to lead the next revolution in the payments industry: enabling faster payments, improvements in security, and cost-efficiency with optionality.
WadzPay is working with large international payment companies, banks, and global companies to enable digital asset-based transaction processing and settlement.